How did the great white shark transform from the terror of the seas to admired creatures, and tourist attractions in many towns and cities? It happened mostly via education. Shark habits have not changed much in the last 400 million years. On the other hand, people have spent much more time paddling about in the ocean over the past century. The inevitable rare conflict of two unknowns meeting caused a panic in humans that was detrimental to white shark populations; but today, visitors to the coasts are more likely to be awed by this fierce fish than to be out for its blood.